![]() These range from $100 to $525 and cover things like showing the use of the trademark, requesting an extension of use, filing declarations, and renewals. There are additional fees after you’ve submitted the application as well. So if you’re registering multiple trademarks, then you’ll need to fill out separate applications and pay separate filing fees for each. Only one mark can be filed on an application. The initial application with the USPTO starts at $250 or $350 per class of goods or services that you’re filing for. Registering a trademark for your business name isn’t an overnight process. The Investment Needed to Trademark a Business Name But if you want to grow and build a brand outside of a single community, then you should definitely consider getting a trademark for your business name. If you’re running a small, local operation with no plans to scale, then it’s probably not worth it for you. It’s also worth noting that trademarking a business name isn’t for everyone. So if you want to secure funding and raise capital over time, many investors will require you to obtain a trademark before they invest money into your company. Trademarked names are appealing to investors as well. It can help you create a nationally or internationally recognized name, like Nike, McDonald’s, and Apple. Registering a trademark for your business name is a crucial step in the big-picture branding process. For example, if a consumer buys something from another business using the same name as yours, that customer might actually think they’re buying from you. It also prevents another business from selling similar products or services using the same name, which could potentially harm your brand’s reputation. Trademarking your business name prevents confusion for consumers. An official trademark registered with the United States Patent and Trademark Office (USPTO) has strong protections in federal court. By trademarking your name, you’ll have the exclusive rights to use that name nationwide with goods or services associated with your business. There are lots of key benefits and advantages of trademarking a business name. Why Trademarking a Business Name is Worth It This guide will explain everything you need to know about how to trademark a business name and the best time to do it. To legally protect that name, you should consider filing a trademark application. Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.Ĭoming up with a great business name is a challenge in itself.
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